About Me
Layo Folaranmi
I am a Senior Software Engineer and Tech Lead specializing in high-scale enterprise solutions. I architect performance-driven systems for global leaders like BCG and Colgate-Palmolive, bridging the gap between complex engineering and massive business ROI while contributing expert technical thought leadership to industry-leading platforms including Okta and Toptal.
$128M+
Total Project Impact
9+
Years Of Experience
7+
Technical Publications
Experience
Integration Engineer
Arrivia (US) - aug 2024 - present
- Architected and developed a custom, lightweight widget engine to manage/deploy dynamic creatives across white-label partner sites, replacing bulky legacy dependencies.
- Optimized delivery workflows, resulting in a 15% improvement in deployment efficiency across high-traffic brand ecosystems.
- Integrated Tealium for event -driven tag management, streamlining deployments for Global Fortune 500 brands and increasing marketing conversion by 5%
- Engineered serverless data pipelines using Google Cloud Functions and BigQuery to ingest user behavior data, providing the technical foundation for real-time product decisions.
Senior Software Engineer
Colgate-Palmolive (US) - jul 2023 - jul 2024
- Built internal CMS components using Vue/Nuxt and Directus, reducing site modification time for non-technical stakeholders by 30%.
- Led the development of Shopify application extensions that optimized the checkout experience, driving over $10M in conversion growth in a year.
- Refactored headless Shopify stores to improve site performance, resulting in a 15% improvement in initial page load times.
Senior Product Engineer
BCG (US) - feb 2022 - mar 2023
- Engineered the frontend for a predictive AI tool using Angular and NgRx, enabling a global airline to visualize data benchmarks that saved $100M in operating costs.
- Implemented complex data visualization layers using D3.js and Vega-Lite to turn predictive model outputs into actionable dashboards for stakeholders.
- Built RESTful endpoints using FastAPI (Python) and SQLAlchemy, optimizing the data-fetching layer to support real-time performance tracking.
Publications
